Learn How Lego Approaches Global Social Media 10 Sept

How Lego Uses Social Media to Increase Engagement and Sales

This month we are very pleased to have Lars Silberbauer Andersen, The Global Director of Social Media for Lego from Denmark as our guest speaker. He will be sharing with us their methodology behind Lego’s social media transformation. What’s is impressive is that Lego now has day long Social Media training for senior management and at the end of which they have to take an exam. This alone has massively impacted on how the company uses Social Media to connect with their customers and how it has positively affected their marketing and sales.

More about Lars:

Lars Silberbauer Andersen, Director of Social Media, LEGO

Lars is GlobalDirector of social media at LEGO and is driving the well know and innovative toy company’s social media strategy and execution. He leads a global team of social media marketeers that drives the real time engagement with consumers world wide.

Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

This is a great chance to learn the latest Social Media strategies that Big Brands are applying in their business.

Who Should Attend:

• Bloggers who are looking to build their brand online, as blogging is one of the many social media tools that can enhance your online presence.
• Any business that needs to use Social Media to help build their online presence, increase lead generation online and be more proactive in how they use Social Media.

I am sure you will be able to learn a lot about Social Media strategies and how to apply that to your own Social Media, blogging and businesses.

Date: Tuesday 10 Sept 2013

Time : 6.30

Tickets: £15 incl a drink and canapes