28 July Blog Content Masterclass with Urvashi Roe

There are really no rules to writing a blog. Some people just write when they have something to say, some people have a fixed schedule to write a number of posts each week. The really successful bloggers have a plan and this includes a content plan.

This is mostly dependant on your style, your audience and the goals of your blog.

This month, our topic is Planning Your Blog Content with Urvashi Roe. She was on the second series of Great British Bake Off and besides being an ardent baker, she is also a digital marketing maven. She recently spoke at the Food Blogger Connect conference and was very well received. If you missed that, come along to this session.

This masterclass will cover

• Things you need to know to be a more effective blogger.
• How to create content easily
• Where to get content ideas
• How often to blog
• Do you need an editorial calendar?
• Multimedia content

More about Urvashi

Urvashi Roe (@BotanicalBaker) is the Head of Banking Marketing at KPMG.  She is also Director at iCreativity, her own company, which supports small businesses with content creation for marketing campaigns to drive website visits, brand awareness and engagement.  Urvashi will be talking about content creation covering photo driven, event driven and seasonal posts, sponsored content benefits and downsides and maximising content areas to create multiple posts.  She will also cover practical tips on advance planning your content to help you get organised for the months ahead.

Tickets: £15
Date: Monday, 28th July 2014
Time: 6.30pm

Venue :

Gillray’s Steakhouse and Bar, County Hall Marriott Hotel

Westminster Bridge Road, SE1 7PB

Nearest tube: Waterloo or Westminster

Note: There are 2 entrances, one is the main hotel entrance and the other is on the South Bank, just past the London Eye, above the Aquarium which leads directly to the restaurant. 

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