World Travel Market – A Bloggers Guide

The World Travel Market is a massive travel trade show held in London yearly. If you are a travel blogger, this is a great event to network and meet with Tourist Boards, Travel PRs and other travel bloggers. The show is absolutely massive it will take at least a couple of days to get through it. To get the most out of the show, you really need to have a game plan. Here are some tips on how to prepare before going to WTM.

wtm london

  1. Business cards
    • Bring a lot of business cards as you never know how many people you will meet. I have just ordered a new batch of mini cards from my favourite printer, Moo Cards.
  2. Update your media kit
    • If you prepare your media kit before hand, have it ready to email to the people you have met. If you don’t have one yet, prepare a one pager with your contact information, some images, your stats and previous campaigns.
  3. Print your badge
    • If you preregistered, you should print your badge before attending as this help you skip the queues and you can get off at a different DLR station.
  4. Be professional
    • If you are going to WTM to meet with a lot of travel professionals, treat this like a business event and dress appropriately, smart casual or a simple dress. This leaves a lasting impression. Also wear comfortable shoes as you will be walking a lot.
  5. Arrange meetings before hand
    • You can download the WTM app which shows you all the available press conferences and presentations happening at the show. You can use it to schedule meetings and keep your calendar. I find it quite clunky to use so I prefer to keep a printed version on hand with a map handy too, as it is not easy to find your way to all the various meetings.
  6. Set your schedule
    • Check out the WTM presentations and press conferences that you want to attend and start by adding those to your schedule. Then arrange your other meetings around these keeping in mind that it takes at least 15 minutes to get from one place to another. Don’t forget to leave some time to wander around some of the other stands as they always have fun shows and displays to see.
    • WTM 2014 (15)
  7. Press conferences and other sessions
    • It is always useful to attend press conferences as you get to meet the representatives directly and get your questions answered. I find them quite informative but you need to pick the ones that interest your schedule will fill up quickly.
  8. Getting there
    • The best way is by using the DLR. If you have registered and printed out your badge, you can take the DLR to the Prince Regent Station and get in through that entrance. If not, you will have to use the entrance the Custom House stop. At the end of the day, the platform gets very crowded. You might be better off taking the train one stop in the opposite direction and jump on there. You are more likely to get on the train that way.
  9. What to bring
    • Download the Evernote app as you can use this to take pictures of business cards and it saves to your phone and can also simultaneously send a Linkedin invite. I also use it to write notes and take images of things to remind me of what I need to follow up with.
    • Bring a portable power pack as you will be there all day and you won’t have time to stop to recharge your phone. I use this one by Varta which has 2 USB ports and enough power for 3 charges. A great feature is that it has been drop tested, you want one that is quite robust as you are carrying it around with you all the time.
    • Bring a bottle or water and some snacks. There are a lot of food outlets at theEcxel but there are normally really long queues.
    • Bring a large tote bag to keep all the brochure, cards and USB sticks that you will be collecting along the way.
  10. Use the press centre
    • There is a room with a lot of press materials that you can collect. Most of the press conferences are held around the rooms at the press centre. There is a cloakroom here but at the end of the day, there is always a very long queue so be prepared. You can arrange meetings at the press centre but it is always very busy and not easy to get a table.
  11. Follow up
    • After WTM, follow up with the new contacts that you have made via email. Also invite them to connect on Linkedin too. In the email, remind them about what you discussed and how you can work with them.

The first time at WTM is quite overwhelming, but go with a plan and be open to exploring new horizons and meetings lots of people who can help you with your travel blogging plans for the next year. If you can’t make it to WTM, you can come along to our next event as our guest speaker is Travel PR Julie who will talk about how travel bloggers can work with brands.

wtm london

11 Nov: Working with Bloggers: The PR Perspective

Bloggers are not often very sure about how to work with PR companies and vice versa. Regardless of what niche you blog about, you will no doubt encounter PR’s along the way. It is a symbiotic relationship between the two where PRs can get their clients media coverage on diverse online platforms and bloggers get to experience the Brand’s products and review them to create content on their blogs.

Of course, there are no rules but there are some suggest best practices.

Our speaker for this month is Travel PR, Julie Giraud of Four Communications. She has been in the industry for many years and has been working with bloggers for quite a few of those years. She will share her insights on how PRs work with bloggers.

Who should attend:

  • Bloggers who are looking to work with PRs
  • Bloggers who want to learn to build a working relationship with Brands
  • Anyone who wants to get some top tips on working with PRs and Brands.

More about Julie

Julie

Julie has been working in Travel PR for seven years and has been with Four bgb for five and years. She has devised and run many successful social media and blogger campaigns for clients such as KLM, Discover Ferries, the Catalan Tourist Board, MSC Cruises, etc. Julie has a strong understanding and knowledge of the travel industry, its economics and realities.
She regularly attends blogger conferences where she has been on panels, ran speed-dating sessions and taken part in the many ‘networking’ sessions.

Julie is originally from France (Brittany) where she attended university before moving to Dublin where she worked as a project manager for a webdesign company for three years. She then decided to make the jump and moved to London to work in PR. She also lived in Spain, Morocco and only just came back from a three-month secondment in the UAE.

How can Bloggers build a relationship with Brands: The PR Perspective

Date: Wednesday 11 November 2015

Venue: Slug and Lettuce Hanover Square

Tickets: £15

 


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Agenda

6.30pm – Registration and networking

7.00pm – Workshop and Q&A

8.00pm – Networking Drinks

Hashtag: #LadiesBlogging

7 Oct : Instagram Fame with Symmetry Breakfast

How do you get lots of Instagram followers?

SymmetryBreakfast

Michael of the fabulous Symmetry Breakfast (@symmetrybreakfast) account on Instagram has turned his creative side hobby into a world famous business. In a short 18 months, his account has grown to over 400,000 followers. Symmetry Breakfast was created to showcase world foods and design and the medium was through food and photography.  This hobby has changed their lives.

He is joining us at Ladies In Blogging to share his story with us. You will hear about how and why he started Symmetry Breakfast, how he got a celeb to Regram him and got over 40,000 new followers in one day, the book deal, approaches from Hollywood and all sorts of other unexpected things.

Come along and meet Michael and hear his inspiring story.

7 Oct : Finding Instagram Fame with Symmetry Breakfast

Date: Wednesday 7 October 2015

Venue: Slug and Lettuce Hanover Square

Tickets: £15

 


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Agenda

6.30pm – Registration and networking

7.00pm – Workshop and Q&A

8.00pm – Networking Drinks

Hashtag: #LadiesBlogging

 

Event: Creating a Traffic Boosting Content Plan for Bloggers

What drives traffic to your blog? Is it good photography, a great design or content?

The content on a blog is one of the most important factors to get right if you want to get more readers and traffic. In this workshop, Serena Mariani, an award-winning marketing and PR professional, will share her top tips for bloggers. Some topics that she  will cover :

  • How to create a content calendar
  • How to identify hot topics
  • How to do the research on topics
  • and much more.

Date: Wednesday 13 August 2015

Venue: Slug and Lettuce Hanover Square

Tickets: £15

 


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More about Serena Mariani (@social_serena)

Serena Mariani

A citizen of the Internet since 1991, a technology lover and an award-winning Marketing and PR professional, Serena has solid multidisciplinary experience in brand campaigns and digital project management both client and agency side. She has worked for the likes of P&G, Publicis group, Johnson and Johnson and currently Global Digital Manager for a Unilever personal care brand. In 2012, Serena received the Mark Hanson Award for Best Social Media Communicator Under 30 in the UK; she is a blogger in her free time and Instagram is her most recent addiction. 

 

Agenda

6.30pm – Registration and networking

7.00pm – Workshop and Q&A

8.00pm – Networking Drinks

Hashtag: #LadiesBlogging

Webinar : 27 July 2015 Pinterest strategies for Bloggers

If you couldn’t make the live workshop in London, here is an alternative way to join in. The content will be delivered via a webinar.

Pinterest Webinar Details

Pinterest

This webinar on Pinterest will be about how bloggers can best use Pinterest for driving more traffic and building their own brand. What you will get is a Pinterest marketing game plan which includes:

• How to use Pinterest to get more traffic

• The optimal pinning strategy

• Know when to repin your won posts

• Using collaboration boards

• Secret boards

• Tools for scheduling posts

• Making money with Pinterest, especially if you have an ecommerce shop or do affiliate marketing

Prerequisite: have a Pinterest account and at least 5 boards set up.

Takeaways: Attendees will get some worksheets and a mind map on these strategies and a free ticket to attend a paid webinar on this topic too.

Date: Monday  27 July 2015, 8pm (recordings will be available after the webinar)

When you sign up, you will get an email on how to attend the webinar. If you can’t make it, the webinar will be recorded.

Tickets: £15

 




22 July Effective Pinterest Strategies for Bloggers

We had a great event with Sarah Bush from Pinterest a couple of years ago and it’s time for an update to that session. Pinterest is the secret weapon for a lot of bloggers, regardless of which niche you are in. Being the most popular image search engine around, you need to know how to optimise your presence and use of Pinterest.The platform has gone through a lot of changes since the earlier sessions.Note: This event is not sponsored by or affiliated with Pinterest.

Pinterest Workshop Details

pinterest pin

This event will be a workshop about how bloggers can best use Pinterest for driving more traffic and building their own brand. What you will get is a Pinterest marketing game plan which includes:

• How to use Pinterest to get more traffic

• The optimal pinning strategy

• Know when to repin your won posts

• Using collaboration boards

• Secret boards

• Tools for scheduling posts

• Making money with Pinterest, especially if you have an ecommerce shop or do affiliate marketing

Prerequisite: have a Pinterest account and at least 5 boards set up.

Takeaways: Attendees will get some worksheets and a mind map on these strategies and a free ticket to attend a paid webinar on this topic too.

Date: Wednesday 22  July 2015

Venue: The Slug and Lettuce Hanover Square, London W1.

Tickets: £15


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Agenda

6.30pm – Registration and networking
7.00pm – Workshop and Q&A

8.00pm – Networking Drinks
Hashtag: #LadiesBlogging

11 May : Journey to Problogging with the French Yummy Mummy

Muriel French Yummy Mummy

If you thought that English had to be your first language to succeed in blogging here, then Muriel aka the French Yummy Mummy is here to dispel that myth.

Muriel will share her story with us on how she started blogging and where it has taken her. She blogs about the cultural differences between the British and the French. She writes with a British sense of humour but delivered in a French accent.

Her writing has brought her modelling contracts (yes it’s possible even if you are not a spindly twenty something) and professional writing gigs for newspapers and magazines.

Some along and meet Muriel on 11 May. You’ll be charmed.

Date: 11 May 2015, from 6.30pm

Venue: The Slug And Lettuce
19-20 Hanover Street
Mayfair, London W1S 1YR

Nearest tube: Oxford Circus

Tickets: 


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More about Muriel

Muriel Demarcus is a self-proclaimed French Yummy Mummy living in London. She used to live in Paris and, when her husband found a job in London, she had two options: change husband, or change job. She chose the latter, and the whole family moved to London.
She writes about being a French woman/wife/mother/friend on http://frenchyummymummy.com, writes columns for various newspapers and magazines, and has been famously featured on the cover of The Times clutching a baguette.

 

If you miss this one, our next event in June on Photography with Cooksister

Saturday 20 June Blog Traffic and Practical SEO for Bloggers- One Day Workshop

Get More Traffic  with SEO a Practical Workshop

This is one of the most requested topics at Ladies in Blogging and since SEO is such a fast moving subject, we will host some regular workshops on this. Bloggers need to understand and use SEO to get better and more targetted traffic.

This will be a full day practical workshop with a lot of takeaways that you can apply to your blogs

What this SEO workshop will cover

  • Introduction to SEO
  • What is new in SEO in 2015
  • Essential tools for SEO
  • How to do competition research
  • How to do keyword research
  • SEO friendly content
  • Follow / No follow tags
  • Duplicate content issues
  • Using Social Media for SEO

…and much more.

Who is this for?

Bloggers who want to  learn more about SEO and how to apply it on their blogs

This is suitable for beginners or if you don’t know very much about SEO.

Date: Saturday 23 May 2015, all day from 9.30 to 5pm

Venue: Central London. You will be notified by email when you sign up.

Tickets: £150 per person or £250 for two. There are limited spaces, so please book early.


Multiple ticket discount



 

9 June : Mastering your camera – getting off auto and onto manual with Jeanne Horak-Druiff

Photography is one of the most important aspects on our blogs and most of us (like me) just muddle along with our phones and miscellaneous cameras. Having attended a few workshops on photography, I can say that the tips I have picked up have been really helpful in helping me take much better pictures with the equipment I have.

Our speaker this month, Jeanne Horak-Druiffe (@cooksisterblog) is one of the most experienced UK food and travel blogger who has been blogging for over 11 years. She is a fabulous photographer, teaches photography workshops and has spoken on at numerous events too.

What is this event about: 

Note: this is an interactive event where you will learn to use your camera. If you use a smartphone to take pictures, you can apply all that you learn by using the Manual photography app. This will help you control your exposures and settings and take better pictures.

Are you a keen traveller who loves to record your adventures on camera but can’t understand why your pics never look like the brochures? Or maybe a food blogger who is frustrated by having an idea of the photos you want to take but never being able to capture the look you are after? Then this one’s for you.

There’s no point in knowing all about the rule of thirds when you do not know how to work your own camera, so this session aims to equip you with the knowledge you need to understand how your camera “thinks”, and how to use its functions to the fullest, enabling you to make the leap from auto to manual. Amongst other things, Jeanne will cover:
– ISO
– Shutter speed
– Aperture/f-stops
– White balance
– Shooting on aperture priority, shutter speed priority and full manual

Please bring your camera with you, as well as your manual (yes, that booklet that came with the camera that you never read!) so that I can help you find all the settings that I will be speaking about.

Who should attend? 

This event would be great for any blogger regardless of their niche, who wants to improve their food, travel and lifestyle photos on their blog.

Get your ticket now to confirm your place!

Date: Tuesday 9 June 2015

Tickets: £15 (sold out) 

Agenda

6.30pm – Registration and networking
7.00pm – Guest Speaker in private room

8.30pm – Networking Drinks

Venue :

O2 Business Centre

229 Tottenham Court Road
London, W1T 7QG

 

Note: There are 2 entrances, one is the main hotel entrance and the other is on the South Bank, just past the London Eye, above the Aquarium which leads directly to the restaurant.

Note: There are 2 entrances, one is the main hotel entrance and the other is on the South Bank, just past the London Eye, above the Aquarium which leads directly to the restaurant.

Hashtag: #LadiesBlogging

 

About Jeanne

JeanneHorakDruiff-headshot1

Jeanne Horak-Druiff is a born and bred South African who has been living in London since 2002. Jeanne received her first camera as a gift from her father in 1981 and has been recording her life, travels and food with near-obsessive interest ever since. Jeanne started her award-winning food and travel blog CookSister in May 2004 and it has since won a number of accolades and a large audience.

She is a self-taught photographer who focuses on food and travel and her individual and distinctive style of teaching has led to her being sought after as a conference speaker at Food Blogger Connect, Britmums and the South African Food Blogger Conference. She firmly believes that “it’s not about the camera” and that anyone can take great travel shots with fairly basic equimpent, once they learn some basic rules (and when to break them!)

You can find her blog at cooksister.com and connect with her @cooksisterblog.

Is Google going to find the Loch Ness Monster

Google Loch ness monster

Today’s Google Doodle, the Loch Ness Monster

I always knew that there would be a really good use for Google Street View. Today, Google announced that they have done a secret imaging project.

They have uploaded images in, around and underwater in Loch Ness. This project was kept secret from the locals but they used divers and some local experts to take all the images.  The accompanying Google doodle is making fun of the original sighting by Col Robert Wilson in 1934. It was a fake picture of Nessie using a toy submarine and a serpent head.

The Telegraph said that they found one of the images of interest, a picture of the Loch with something floating in the distance.

So far, Nessie hunters have been unsuccessful in getting any evidence of its existence. Will technology solve this mystery?