Bloggers are not often very sure about how to work with PR companies and vice versa. Regardless of what niche you blog about, you will no doubt encounter PR’s along the way. It is a symbiotic relationship between the two where PRs can get their clients media coverage on diverse online platforms and bloggers get to experience the Brand’s products and review them to create content on their blogs.
Of course, there are no rules but there are some suggest best practices.
Our speaker for this month is Travel PR, Julie Giraud of Four Communications. She has been in the industry for many years and has been working with bloggers for quite a few of those years. She will share her insights on how PRs work with bloggers.
Who should attend:
- Bloggers who are looking to work with PRs
- Bloggers who want to learn to build a working relationship with Brands
- Anyone who wants to get some top tips on working with PRs and Brands.
More about Julie
Julie has been working in Travel PR for seven years and has been with Four bgb for five and years. She has devised and run many successful social media and blogger campaigns for clients such as KLM, Discover Ferries, the Catalan Tourist Board, MSC Cruises, etc. Julie has a strong understanding and knowledge of the travel industry, its economics and realities.
She regularly attends blogger conferences where she has been on panels, ran speed-dating sessions and taken part in the many ‘networking’ sessions.
Julie is originally from France (Brittany) where she attended university before moving to Dublin where she worked as a project manager for a webdesign company for three years. She then decided to make the jump and moved to London to work in PR. She also lived in Spain, Morocco and only just came back from a three-month secondment in the UAE.
How can Bloggers build a relationship with Brands: The PR Perspective
Date: Wednesday 11 November 2015
Venue: Slug and Lettuce Hanover Square