January Networking: Create Your Media Kit and Working With PRs

If you are progressing from a hobby blogger to getting more commercial and monetising your blog, you need to be prepared for all the questions potential clients will ask. Having a comprehensive media kit will answer all these questions.

At this month’s event we will talk about Media Kits or Media Packs, what they are, what you need to include and show you a sample of some innovative ways to design your own media pack. There will be a lot of takeaways from this session.

  • Introduction of media kits
  • What to include in a media kit
  • What stats to include
  • Media kit design dos and don’ts
  • Learn how to communicate with brands and potential sponsors
  • Why work with brands at all
  • What brands really want
  • How to remain authentic

Our Speaker of the month is Helen Best Shaw of FussFreeFlavours.com

Helen“Helen Best-Shaw (@FussFreeFlavour) is the food writer, recipe developer and the voice behind Fuss Free Flavours, one of the UK’s most popular food blogs. Having spent many years as a financial analyst, she now works with food, full time. With her firmly held belief that everyone deserves good food, and mantra of “tasty stuff without the fuss”, Helen’s recipes aim to be achievable, attainable and affordable as well as delicious.” FussFreeFlavours.com

Helen, a top UK Food Blogger, will be our guest speaker on this topic. She is frequently at the top of the UK food Bloggers’ charts and she now makes a full time living from her blog and she will share with you her tips and tricks on how to put together your own media pack.

Date: Monday, 12 January 2015. From 6.30pm.

Tickets: £15





 

Agenda
6.30pm – Registration and networking

7.00pm – Guest Speaker and Q&A

8.00pm – Networking

Get your ticket now to confirm your place.

Venue :

Gillray’s Steakhouse and Bar, County Hall Marriott Hotel
Westminster Bridge Road, SE1 7PB
Nearest tube: Waterloo or Westminster
Note: There are 2 entrances, one is the main hotel entrance and the other is on the South Bank, just past the London Eye, above the Aquarium which leads directly to the restaurant.

Hashtag: #LadiesInBlogging

Writing: Most misused English words

As bloggers we tend to write as we speak. Sometimes, there is little attention paid to the usage of proper spelling or grammar. As a reader of many blogs, I find it hard to read blogs that are filled with typos and grammatical errors.

Another common problem is the misuse of words, like “there” and “their”. Here is a handy chart that explains the 12 most misused words.

12_Misused_English_Words

Source for Infographic: Listmonde

 

SEO Essentials for Bloggers 2014

PLEASE NOTE NEW DATE!!  MONDAY 27 OCTOBER 2014

The SEO (Search Engine Optimisation) landscape is changing rapidly and especially so in the last year or so. It’s time for an update since our last SEO session so we won’t be going over the SEO basics again. If you are a blogger, you need to understand SEO to optimise your site to ensure that get high search engine rankings and lots of traffic.

In October 2014 alone, there has been a major upheaval in the SEO landscape with the latest Google Penguin update. As a result, you might have seen your rankings and traffic drop. As a blogger, you need to understand how these changes can impact your blog.

Judith-LewisThis month’s topic is specifically on SEO for bloggers with our Guest Speaker, Judith Lewis. If you blog, knowing SEO is going to help you get more traffic. You will learn about :

  • Latest SEO practices since the recent Google updates
  • Practical tips on how to make sure your blog is SEO friendly
  • What best plugins to use
  • Writing SEO optimised content

There will be an open Q&A session where you can get your SEO questions answered.

More about Judith

Judith is a specialist online marketer with skills in SEO, PPC, social media marketing as well as other digital marketing techniques. She also blogs about Chocolate on MostlyAboutChocolate.com (@MostlyAboutChocolate)

Date: Monday 27 October 2014 (NEW DATE)

Time : 6.30

Price: £15 incl drinks




Agenda
6.30pm – Registration and networking

7.00pm – Guest Speaker and Q&A

8.00pm – Networking

Get your ticket now to confirm your place.

Venue :

Gillray’s Steakhouse and Bar, County Hall Marriott Hotel
Westminster Bridge Road, SE1 7PB
Nearest tube: Waterloo or Westminster
Note: There are 2 entrances, one is the main hotel entrance and the other is on the South Bank, just past the London Eye, above the Aquarium which leads directly to the restaurant.

Hashtag: #LadiesInBlogging

August Networking: 3 Course Dinner at Gillray’s and How to be a Social Media Manager

Our networking event for August is a little bit different, we are going to have a sit down to a Beef Feast with Gillray’s 258 oz Steak Platter, a 3 course meal with a speaker at Gillray’s Steak House.

Rib of Beef - 258 oz Steak Feast
Rib of Beef – 258 oz Steak Feast at Gillray’s

In celebration of John Gillray’s 258th Anniversary, they are serving up this monster platter of steak, all 258 ozs of beef (for groups of 10). Gillray’s is an English Steak House and on the night, the head chef of Gillray’s is going to do a menu of their special dishes including their famous Yorkshire puddings, a whole salmon and some fabulous steaks. If you have not been to Gillray’s, besides having great steaks, they have the most stunning view of the Houses of Parliament, the London Eye and the Thames from the restaurant.

August Speaker Topic:How to be a Social Media Manager

Denise Medrano (@TheWineSleuth)  is our speaker for this event and she will share her experience working as a freelance Social Media Manager for lots of brands. Denise is a London based wine expert, wine blogger and Social Media Manager.

Gillrays at County Hall Marriot
A view from the Restaurant

Of course there will be the usual networking opportunities to meet other bloggers too.

There are limited spaces for this one so book early.

Venue: Gillray’s Steak House
Tickets: £15 (as usual) includes food and drink.

To book, you need to email me to register your interest. with your blog name and twitter id. You will then be sent a link for payment.

Please email hello [at] ladiesinblogging.com

 

2 Sept -Mobile Photography Masterclass with James Madelin

Live, Interactive, Mobile Photography Masterclass

Most bloggers today use their mobile to take pictures, whether it’s of food or when they are travelling. Do you know that there are some great tricks that you can use to take better pictures with your mobiles, using inbuilt settings on your camera phone and easily available apps.

This month’s speaker is James Madelin. He will be showing us some practical tips on taking stunning pics with your phones. These tips will work for the iphone and any other brand of phone you might have. He’ll even cover some of the new innovations that Apple are about to introduce to the iphone in September.

Tickets: £15
Date: Tuesday, 2nd September 2014
Time: 6.30pm





 

Venue :

Gillray’s Steakhouse and Bar, County Hall Marriott Hotel
Westminster Bridge Road, SE1 7PB
Nearest tube: Waterloo or Westminster
Note: There are 2 entrances, one is the main hotel entrance and the other is on the South Bank, just past the London Eye, above the Aquarium which leads directly to the restaurant. 

Hashtag: #LadiesInBlogging

 

 

 

 

28 July Blog Content Masterclass with Urvashi Roe

There are really no rules to writing a blog. Some people just write when they have something to say, some people have a fixed schedule to write a number of posts each week. The really successful bloggers have a plan and this includes a content plan.

This is mostly dependant on your style, your audience and the goals of your blog.

This month, our topic is Planning Your Blog Content with Urvashi Roe. She was on the second series of Great British Bake Off and besides being an ardent baker, she is also a digital marketing maven. She recently spoke at the Food Blogger Connect conference and was very well received. If you missed that, come along to this session.

This masterclass will cover

  • Things you need to know to be a more effective blogger.
  • How to create content easily
  • Where to get content ideas
  • How often to blog
  • Do you need an editorial calendar?
  • Multimedia content

More about Urvashi

Urvashi-Roe

Urvashi Roe (@BotanicalBaker) is the Head of Banking Marketing at KPMG.  She is also Director at iCreativity, her own company, which supports small businesses with content creation for marketing campaigns to drive website visits, brand awareness and engagement.  Urvashi will be talking about content creation covering photo driven, event driven and seasonal posts, sponsored content benefits and downsides and maximising content areas to create multiple posts.  She will also cover practical tips on advance planning your content to help you get organised for the months ahead.

Tickets: £15
Date: Monday, 28th July 2014
Time: 6.30pm




Venue :

Gillray’s Steakhouse and Bar, County Hall Marriott Hotel
Westminster Bridge Road, SE1 7PB
Nearest tube: Waterloo or Westminster
Note: There are 2 entrances, one is the main hotel entrance and the other is on the South Bank, just past the London Eye, above the Aquarium which leads directly to the restaurant. 

Hashtag: #LadiesInBlogging

Meanwhile, follow us on twitter @LadiesBlogging and on Facebook http://Facebook.com/LadiesinBlogging

28 June Learn Food Styling and Food Photography with Jemma Watts

Our first workshop was a great success and we have had quite a few requests to have more food photography workshops.

Jemma is busy into wedding season but she has managed to find a day to fit another workshop in.

This will be a full day hands on workshop from 10am to 5pm. You will be learning about how to style for a shoot, how to use natural day light to make your photos look amazing.

Jemma Watts Food Photography
Image by Jemma Watts

What you will learn: 

  • Understanding your camera and settings
  • The anatomy of a food photography shoot
  • Using textures and props to style your photos and bring them to life
  • Understanding natural and artificial lighting and much more.

Who should attend: 

  • Any blogger who wants to learn how to take better pictures for your blog, not just food photographers as the techniques you learn will be very beneficial even if you are taking still life photos of beauty products or fashion products too.
  • Food bloggers who wants to learn some professional food styling tricks
  • Any budding food photographer who wants to improve on their skills
  • Any restauranters or B&B owners who wants to learn to take great shots for their own websites or brochures.

Note: You need to bring along a DSLR or a proper camera to get the most out of this workshop. Smartphone cameras will not be appropriate. You can bring along a tripod too but it’s not essential.

About Jemma Watts

Jemma is a professional photographer and she specialises in food, lifestyle and weddings.

Learn more about Jemma and see her photography on her website http://www.jemmawatts.com/food/

When: Saturday 28th June 2014 (Note new date)

Venue: Central London (TBC)

Time: From 11am to 5pm,  to use the best of natural daylight

Tickets

Book Early!

Workshop Tickets £99 per person




 

TESTIMONIAL: This is what Tina had to say about the last food photography workshop:

“I found the session to be very useful, with Jemma being incredibly patient in answering all our questions. The day was a good balance between theory (without too much technical jargon!) and practice. 
 
Before the workshop, I was too afraid to use my DSLR, especially on the manual mode but Jemma explained how changing the aperture and shutter speeds can affect your shot. I liked that she gave us the opportunity to take the same picture on different aperture settings so we could see for ourselves how it can affect the shot. I also picked up useful tips on food props and styling. My photography has definitely improved since the workshop and I am having fun experimenting with my DSLR. 
 
I would definitely recommend this workshop for beginners, who are looking improve their food photography.
 
Thank you for organising the workshop.” Tina @TheSpicyPear, London

Networking: Blog Writing Masterclass with Neil Davey

Words are very important in blogging. How you use those words can mean a larger readership, an increase in traffic, higher ad revenues and a successful blog.

At this month’s meetup, we are very pleased to be joined by Neil Davey, a professional food and travel writer and also a blogger (@DineHard). Neil will be presenting this Blog Writing Masterclass.

He will share with use his tips

  • How to write on a blog
  • How to find your voice
  • Writing styles
  • Overcoming writers blocks
  • Creating valuable content
  • Better writing structures
  • Habits and disciplines

Who should attend:

  • Bloggers who want to improve their writing on their blogs
  • Bloggers who need to learn how to improve their blog content and traffic
More about NeilNeil DaveyNeil Davey is a freelance writer who specialises in things you can do sitting down, such as travelling, eating, drinking, watching films, interviewing famous people and playing video games. The author of The Bluffer’s Guide To Chocolate ( published February 2014) and The Bluffer’s Guide to Food, Neil also writes / has written for The Guardian, The Daily Telegraph, Metro, Square Mile, Delicious Magazine, Sainsbury’s Magazine, Escapism, MSN and Hello!. As well as this blog, Neil Tweets as @DineHard and will appear on other social media as soon as he’s thought of another bad film and food pun. Thanks to a karaoke machine in Montana, he once told a billionaire that he loved his sweet little pussycat nose and sang I Still Haven’t Found What I’m Looking For with a Hollywood star, in the space of 15 minutes. He now generally stays away from karaoke machines in Montana.


Tickets: £15
Date: 9th June 2014
Time: 6.30pm

Venue :

Gillray’s Steakhouse and Bar, County Hall Marriott Hotel
Westminster Bridge Road, SE1 7PB
Nearest tube: Waterloo or Westminster
Perk: All attendees will get a Gillray’s VIP card which entitles you to a discount on dining
Note: There are 2 entrances, one is the main hotel entrance and the other is on the South Bank, just past the London Eye, above the Aquarium which leads directly to the restaurant. 

Hashtag: #LadiesInBlogging


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Workshop – Affiliate Marketing for Bloggers 3 May

Blog Monetisation is still a hot topic as we saw at our recent networking event.

There were a lot of questions about affiliate marketing and how to do this succesfully as a blogger.

If you want to convert that traffic to your blog into an income stream, come and learn how to do affiliate marketing.

What you will learn

  • How affiliate marketing works
  • Where to find affiliate programmes
  • How to pick a niche
  • What products to promote
  • How to do keyword research
  • Some tips and tricks on how to convert blog traffic to buying customers

Who should attend

  • Anyone who wants to learn how to generate affiliate income from their blogs
  • Anyone interested in adding another income stream

Date: Saturday 3 May 2014

Time: 10am to 5pm

Venue: Central London (TBC)

Tickets 

If you come with a friend, there is a discount to the joint tickets.


Workshop Tickets



Bloggers – How to protect your content – Copyright, IP and Plagarism

This month’s topic is all about Protecting your content, your words, your images and any other creatives on your site. If you are a budding web startup or have an idea to create a unique product, we’ll also talk about Intellectual Property, what it is and how to secure it.

Do you know what your legal rights are with regard to copyright?

Come along and be informed about these issues and more. Our guest speaker is a lawyer who specialises in these issues and more.

Tickets: £15
Date: Tuesday April 8th 2014
Time: 6.30pm


Ticket Options



Please email us at hello [at] LadiesinBlogging.com if there are any questions.

Hashtag: #LadiesInBlogging

Venue :
Avista Restaurant, Millenium Hotel Mayfair
39 Grosvenor Square
Mayfair, London W1K 2HP

Meanwhile, follow us on twitter @LadiesBlogging and on Facebook http://Facebook.com/LadiesinBlogging